This Time

The Zoo Crew is spinning "This Time" by Bryan Adams, a track from his 1983 album Cuts Like a Knife, and the Zoo Freaks are loving it! This song, the third single from the album, has a fascinating backstory. Initially, Adams wasn’t keen on recording it, as he didn’t connect with the track. However, co-producer Bob Clearmountain insisted, and it paid off. Written with longtime collaborator Jim Vallance, "This Time" climbed to number 21 on the Billboard Mainstream Rock Tracks chart and number 24 on the Billboard Hot 100. It marked Adams’ first single to chart in Europe, gaining traction after a UK re-release. The music video, directed by Steve Barron, adds a dreamy twist, depicting Adams searching for a woman in a desert town, only to find her in his van—or perhaps it’s a mirage? This narrative, paired with the song’s soaring guitar line and hopeful lyrics, gives it a triumphant edge that resonates with fans.

Another tidbit about "This Time" comes from its place in Adams’ early career trajectory. The song’s release coincided with his grueling 1983 tour, where he performed over 283 dates, including opening for The Police in Australia and New Zealand. This relentless schedule helped cement Adams’ reputation as a tireless performer, and "This Time" became a staple in his live sets. In a 2009 interview with Songfacts, Adams shared that his early songs, like those on Cuts Like a Knife, were part of his learning curve, teaching him how to craft the hits that would define his career. Fans on X have echoed this sentiment, with posts like one from @ThatEricAlper in 2024 noting the album’s significance in launching Adams into the mainstream.

Bryan Adams’ journey to stardom began in Kingston, Ontario, where he was born on November 5, 1959. His parents, British immigrants, moved the family frequently due to his father’s diplomatic career, eventually settling in Ottawa. Adams showed musical talent early, teaching himself guitar and piano. At 16, he dropped out of high school to pursue music full-time, having already sung lead for the Canadian glam-rock band Sweeney Todd, contributing to their 1977 album If Wishes Were Horses. By 1978, at just 19, he released his first solo single, "Let Me Take You Dancing," a disco-infused track that hinted at his versatility. His self-titled debut album followed in 1980, but it was Cuts Like a Knife in 1983 that catapulted him to fame, with hits like "This Time" and "Straight from the Heart" showcasing his raspy voice and knack for melodic rock.

Adams’ early years were marked by hustle—working in Vancouver recording studios, touring with bands, and co-writing with Jim Vallance. His breakthrough came after opening for acts like The Kinks and Foreigner, gaining exposure that led to his collaboration with producer Bob Clearmountain. This partnership shaped the sound of Cuts Like a Knife and its follow-up, Reckless, which solidified his global stardom. Adams’ commitment to his craft and his band, often called the Dudes of Leisure, has kept his sound consistent, with longtime members like guitarist Keith Scott and drummer Mickey Curry by his side since the Cuts Like a Knife era.

Fans can connect with Bryan Adams through his official website, where they’ll find tour dates, merchandise, and news. His social media presence is active, with updates on Facebook, Instagram, and X, where he shares everything from tour announcements to throwbacks like the 40th anniversary of Cuts Like a Knife in 2023. For Zoo Freaks wanting more, the Bryan Adams Wiki on Fandom offers detailed insights into his discography and career. Fan communities thrive on platforms like Facebook groups such as “Bryan Adams Fans,” where enthusiasts share concert memories and celebrate his timeless hits. Whether you’re a longtime fan or a new Zoo Freak, Adams’ music and story continue to inspire.